Word of mouth marketing is not as easy as it sounds, but it is simple. Have you ever heard that before? “It’s simple, but it’s not easy.” Creating cutting edge buzz-worthy messages that go viral is no easy task. Let’s see what you can do in your business to get the buzz going!
First, identify and target your top influencers. You need to reach someone who is active on social media who blogs and who is able to promote your message and brand. It’s important to already have your brand established and your voice and message down pat. For a refresher on branding and tone and voice, choose your options below:
Now that you’ve found your influencers, you want to connect to their emotions. A lot of people keep charities and fundraisers close to their hearts because, at some point, it has affected them personally. Once your influencers realize you are philanthropic, the more likely they will want to join in on the conversations about your product or service.
Pro Marketing Tip: Consider taking that last sentence literally/ If you have a podcast show, invite them on as a guest to grow your audience and theirs at the same time. Pursue a win-win scenario and give more value than most people do. Your influencer will notice your effort.
Imagine inspiring a role model of yours to genuinely talk up your business to their circles because he or she believes in what you do. At that point, it’s up to you to continuously involve your community. Give out samples of your product at events, trade shows, meetup groups, charity events and so on. Imagine how great it would look to have your health and wellness company noticed at a fundraising event for cancer awareness. Exposure is key. If you put your business on the front lines via events and the airwaves–everywhere people are literally talking about you, then your brand becomes more recognizable and word-of-mouth influencers will increase. Again, exposure is key!
Give consumers something to talk about with superior customer service. If a customer is not completely satisfied at the time, but contacts your customer service only to have a wonderful experience that solves their problem, you’ve created positive feedback for your company. Consider calling that person back personally and asking a series of follow-up questions. Even better, point them in the direction of your digital reviews and ask them to make one on your behalf. Make it easy for people to leave reviews. They will go on to tell their story in a way that has only positive outcomes. Positive reviews go far in business. Word-of-mouth goes far in marketing. Now, put the two together!
Word-of-mouth is considered by our team as an approach to marketing that is off-the-beaten path. It’s fallen by the way side over the last few years from the business owner’s perspective. In our networking travels, we’ve picked up on this facet of business and wish to correct it for clients who come our way. It’s not enough to blast the world and their social feeds with your ads and posts. You can’t fly by the seat of your pants. Instill in their minds that you have something of great value to bring consumers and happy customers will share willingly to their friends and family.
Just starting out and want to make sure you don’t miss a beat. Reach out to us and let us know how we can help. Outsource your growth to professionals to you can focus on what you’re best at!
Thank you for your attention!